How to use the social media image sizes
- Find your platform and format in the table.
- Design at the listed pixel size, keeping important content inside any safe area in the notes.
- Open a size in the calculator to see it at print size, resize it, or save it for later.
Three rules that cover most platforms
- Vertical video and stories are 1080 × 1920 (9:16) everywhere: Instagram, TikTok, YouTube Shorts, Facebook. Keep text out of the top and bottom fifth, where the interface sits.
- Feed posts are tallest at 4:5. Portrait posts take more screen than squares, which is why 1080 × 1350 is popular on Instagram and Facebook.
- Link previews are 1200 × 630. Set it as your page's Open Graph image and most platforms will use it.
Upload larger, never smaller
Platforms compress and resize everything. Uploading below the recommended size makes the image soft; uploading at the size or a multiple of it keeps it sharp. Export in sRGB, since most platforms strip other color profiles.
These sizes come from each platform's published guidance and are reviewed regularly, but platforms change them without notice. Check the platform's help centre before a large campaign.
Questions
What size is an Instagram post?
1080 × 1080 for square, 1080 × 1350 for portrait (4:5) and 1080 × 1440 for 3:4, which matches the profile grid tiles.
What size is a YouTube thumbnail?
1280 × 720 pixels (16:9), under 2 MB. The video length label covers the bottom right corner.
What size is a LinkedIn banner?
1584 × 396 pixels for a personal profile. Company pages use 1128 × 191.